A day with Generation Y people...

Since energy is the most important source of activity for people, genaration Y people are actually very good in generating energy within themselves...

1. if 1 sleep all the other are sleeping

2. if 1 sing all the other sing

3. if 1 jump all the other jump

It is very very normal to see people which in the second part of the day (early afternoon) they generate a huge peak of energy and activity!

They have phisichal energy in huge quantity and they are able to address it only in one single task, only in 1 hour or less time it will be spread effecting the world around them...

Mental energy and phisical energy are strictly connected and at time one of the 2 is over also the other will not exist anymore.

Influence those people mood or sentiment it is very easy because they are very concentrated on emotions and relationship so they will be able to listen 100% to someone speaking or to someone promoting whatever activity...although they are super scheptical and they can barely be influenced by external source of stimultion still emotional channel is the first one to settle in order to settle change in their mind.

Looking at the following pictures, we can come out with the idea that people of today (gen Y) influenced 90% of the current market establishing a new concept of product loyalty or brand loyalty: No more favourite brand or to be more precise no Brand! Just love mark!

Status Symbol are not needed anymore, emotions are much important then ever and creating emotions it is also much easier then before because the connection between body and mind it is fast and easy to set.

Change is unsettling for them less then other it just need to be planned and well communicated of course the content should fit some shared values.

Approachig new Generation it is always amzing and fascinating, big corporation are investing bln of $ in order to generate sensefull outcome around the impact of each new generation into their internal structure and culture. Sociologist are the most required profile ever... considering that this generation is 3 times bigger than the small Gen X and it is the most diverse ever!

They will search more for new opportunity of leaving and working standards such as "Transition Economies" (http://transitionnetwork.org) and they will create further more innovative solutions that fit to their values... "They want to put their name on the door".

If any of you like this topic we can discuss it further...